for your Instagram submission to count, make sure your account is public. if it's private, the Guinness judge won’t be able to see it. so, give your settings a quick check before step two!
JOYRIDE DAY
JUNE 14, 2025
THE LAST PUSH TO BECOME #1 CANDY AT TARGET
let's break a world record
last year, we attempted to make JOYRIDE the #1 candy at Target, but we fell short. this year, we're turning this dream into a reality but we need your help! on Saturday, 6/14, we're attempting a Guinness World Record for 'most photos of people holding candy uploaded to Instagram in one hour.' Guinness has pretty strict guidelines, so we need your support to follow the steps below and officially crown JOYRIDE as the #1 candy at Target.
world record rules
step one
step two
head to target and take a photo of you with a bag of JOYRIDE. for your submission to count, the photo must focus on your face and the bag!
step three
post your photo on Instagram during the designated hour in your time zone with #JOYRIDEHOUR in the caption!
world record time zones
post your photo on Instagram during the designated hour in your time zone with #JOYRIDEHOUR in the caption!
countdown to JOYRIDE day
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