our story

Headquartered in Austin, Texas, JOYRIDE Sweets was established in 2022 by Founder Tyler Merrick with the mission to provide better-for-you candy that is vegan, low sugar, low carb, and non-GMO. No small feat, right? Enter: Ryan Trahan.

In 2024, YouTube sensation Ryan Trahan joined the small but mighty JOYRIDE team as Co-Owner and Chief Creative Officer. As a former D1 Athlete, he is always on the lookout for better-for-you candy alternatives. You may know Ryan from his impressive career online - he's is one of YouTube’s top US creators, known for his epic adventures and witty commentary. Ryan's creative content style has garnered him millions of loyal subscribers, often landing his videos at #1 Trending on YouTube. His content gets over 150 million monthly views and 5 million daily views. Ryan is a major accelerator of Joyride's success.

In collaboration with the founder, Ryan Trahan spearheads product development, packaging, and merchandise creation to innovate the candy category and bring JOYRIDE Sour Strips to the market. JOYRIDE is revolutionizing the candy experience by offering delicious, flavorful candy made with real ingredients (read: zero junk), no artificial additives, a commitment to good-for-you fiber, and less sugar than leading brands.

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